Handwritten Direct Mail
That Actually Gets Read
Welcome to the HW Letter Lab—the heartbeat of handwritten direct mail at Johnson Advertising. In today’s world of endless emails, scrolling, and screen fatigue, there’s one thing that still breaks through: a handwritten note.
Why Handwriting Still Wins
In an era of automation, handwriting feels real. It feels personal. It feels like it came from someone—not something. And that’s why it works.
HW Letter Lab produces handwritten-style letters that trigger curiosity, build trust, and drive action. Each piece is crafted to look and feel like it came from a friend—not a marketer.
The
DIFFERENCE
Authentic, Handwritten Appearance
Authentic, Handwritten Appearance
Envelope to Message—Built to Perform
From the outer envelope to the final signature, everything is designed to feel personal. Each touchpoint is created to be opened, read, and responded to.
A Human Touch
at Scale
Whether it’s 500 pieces or 50,000, HW Letter Lab gives your campaign a tactile, emotional edge—without sacrificing efficiency.
When
to Use
Dealership service-to-sales outreach
Luxury service follow-ups
High-end customer reactivation
Nonprofit donor communication
Event invitations
Appointment setting and lead nurturing
Break Through the Noise with Ink, Paper, and Real Connection
You’ve tried the digital route. You’ve seen the open rates flatline.
It’s time to try something timeless.
With HW Letter Lab, you send more than a message—you send meaning.
Book an Appointment Now to Learn More
Ready to make your direct mail feel personal—and perform better? Book your appointment now to discover how HW Letter Lab can elevate your next campaign.
Johnson Advertising – Where Traffic Meets Transactions.
