Handwritten Letters That Actually Get Read
Bulk Personalized Mail That Drives Appointments, Sales, and Loyalty
In a world of endless emails and digital noise, real handwritten letters stand out—and get results. Johnson Advertising brings you the most advanced, true-to-life handwritten direct mail system designed specifically for auto dealerships looking to make a personal impact at scale.
Why Dealerships Choose Johnson Advertising for Handwritten Letters
State-of-the-Art Handwriting Technology
Our proprietary system replicates human handwriting with incredible precision. Every letter looks personal, authentic, and hand-signed—no generic fonts, no robotic scripts. Just real-looking notes that spark curiosity and demand attention.
Scalable for Bulk Campaigns
Send 100… or 10,000+ handwritten letters. Whether it’s a special offer, service reminder, trade-in promotion, or follow-up campaign, we help you scale personal communication without losing the human touch.
Built for Automotive
Handwritten letters have open rates 3–5x higher than standard mailers. That means more eyes on your message, more appointments booked, and more cars sold or serviced.
Proven to Outperform Traditional Mail
We’ve helped dealerships across the country boost retention, win back inactive customers, and crush local outreach with our handwritten mail platform. We know what works—and we make it work for you.
Why Handwritten Letters Matter More Than Ever
Your customers are bombarded with digital ads every day. But when a hand-addressed, handwritten envelope lands in their mailbox, they stop and open it. It shows effort, care, and intent—something no email or generic postcard can match.
In today’s market, trust and personalization win. Handwritten letters build both.
Follow-Up That Actually Follows Through
Your CRM is full of customers who haven’t heard from you.
They clicked. They visited. They ghosted. Let’s bring them back.
With handwritten letters, you can revive stalled opportunities and missed sales with a personal touch that digital channels can’t replicate. Whether it’s a service reminder, a trade-in pitch, or an exclusive offer—a handwritten note cuts through the clutter and reignites the conversation.
60% of buyers say they’re more likely to engage when they feel personally valued.
Handwritten follow-ups increase post-showroom contact response rates by 35%+
Hidden Opportunities? We Find Them.
Equity mining? Dead leads? Past customers out of warranty?
We help you find the untapped potential in your database and re-engage with the right message, at the right time, in the right format—handwritten and impossible to ignore.
With our smart targeting and messaging strategy, we help you:
Wake up your dormant database
Reconnect with lost customers
Promote service-to-sales conversions
Increase trade-in and upgrade activity
Spark interest from new prospects in your PMA
88% of people say they’re more likely to respond to a handwritten note vs. printed junk mail
Handwritten promotions have an ROI up to 10x greater than digital-only campaigns
Engage Customers in a Way That Actually Feels Human
Most mail feels like marketing.
Ours feels like a note from a friend.
Today’s buyers want genuine engagement, not automated fluff. Our handwritten letters create an emotional response, drive brand affinity, and increase your dealership’s perceived value.
Customers don’t throw away our letters—they read them. They remember them. And they respond.
We don’t just send mail. We create connection.
Reach New Prospects with Old-School Impact
Whether you’re looking to conquest competitors’ customers, reintroduce yourself to your market, or launch a hyper-local campaign—handwritten letters give your dealership an unfair advantage.
Target by zip code, vehicle type, income, and more. We build geo-targeted campaigns designed to attract serious buyers and generate high-quality leads.
Why Johnson Advertising?
With decades in automotive marketing and proprietary technology you won’t find anywhere else, Johnson Advertising is the go-to agency for handwritten marketing that performs. Our system delivers authenticity at scale—backed by strategy, speed, and proven results.